Corporate Communications Teams, Public Relations Executives, and customer experience staff are daily faced with demanding tasks, dealing with difficult customers, customers with strange interests, customers seeking information unrelated to the services the office offers, abusive customers, customers who use threats, overwork among others.  Organizations need to adopt a practice of continuous improvement of systems, processes, and skillsets of these staff to ensure that all customers and stakeholders have the right public relations and customer care skills set.

This Masterclass series will equip participants with specific tools, skills and techniques that are specific and proven to be effective in generating corporate or institutional success, tools which, when applied, yield improved individual performance, skills to generate real and high-value leads, skills to navigate public relations and customer care dynamics to maximize opportunities for organization’s products and services.